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Re-branded Balder electric wheelchairs generate national TV interest at Naidex National


Rebranded Balder electric wheelchairs from Etac have been filmed at Naidex National by Sky television for its News and ‘Swipe’


technology bulletins (Stand C140, NEC, 28-30th April 2015).

The Balder brand is the trusted name in powered wheelchairs through Etac’s Scandinavian design and manufacturing. World-class Balder adult and junior electric wheelchairs encompass the latest in assistive technology and provide powered functionality and propulsion for individuals living with disability. Through a multitude of varied seating positions, Balder owners can benefit from easier living through greater comfort, independence and enhanced well being.

Due to the continued strength of the name, Etac has taken the strategic decision to re-introduce ‘Balder’ as a brand to sit alongside other brands manufactured by the group including MoLift, Immedia, R82 and Etac. The Balder logo has simultaneously been updated to reflect the continued innovation of Etac’s powered wheelchairs in terms of technology and ergonomics. The complete range of Balder Finesse, E890 and XP electric wheelchairs was showcased at Naidex National which resulted in national television coverage on Sky news and its ‘Swipe’ technology programme.

Hosted by Gemma Morris, Swipe is a regular bulletin on Sky TV that highlights the latest in technological innovation. Its most recent broadcast was recorded at Naidex and included a report by Sky’s Max Preston who lives with Cerebral Palsy. He presented whilst standing in a Balder E890 powerchair and explained how this Balder model could make a significant difference to his life. Max also demonstrated its ability to be driven safely even when the user is in a standing position.

Ian Carter, Etac UK Managing Director commented: “The Balder team and I were delighted to welcome Sky TV onto our Naidex


stand so that Max could try out the E890 electric wheelchair with standing functionality. This model not only illustrated the vast range of positions a user can achieve in a Balder chair, but also demonstrated our latest ergonomic controller and a striking body moulding colour, achieved through our bespoke paint specification service.  Max highlighted how our wheelchairs can enhance the health and lifestyles of people living with disabilities. Max, Gemma and the rest of the Sky production team were a pleasure to meet and I am glad this national TV exposure will clearly explain to a wider audience why our products change lives.”

The Balder range includes several specialist models that deliver an array of features, enables easier transfers and the option for bespoke programming. Powered functionality can include anti-sheer tilt-in-space, reclining, sit-to-stand functionality and high levels of manoeuvrability through front wheel drive. All Balder electric wheelchairs can also be safely secured in an accessible vehicle through fitting of the optional Balder Automatic Tie-down system. This comprehensively tested, floor-mounted docking station is ideal for passengers who prefer not to transfer out of their powerchair when travelling in a car or are looking for a drive-from-wheelchair solution.

New forthcoming powered wheelchair features were also explained to visitors at Naidex this year including an innovative gyroscope for even better driving stability, upgraded upholstery and ergonomically improved armrests and controller.


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