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Polyflor flooring helps make Winchcombe Place feel like home


Polyflor safety flooring was used to help create beautiful, homely interiors for the award-winning Winchcombe Place care home in polyflor-logoNewbury, Berkshire.


Offering residential, dementia and nursing care, this state of the art 80 bedroom care home was designed by The Drawing Room Interiors of Solihull, with specialist furniture and vintage displays supplied and fitted by YTM Furniture of Pontefract.  Polysafe Wood fx PUR decorative safety vinyl flooring was installed in the reception area, dining room and hair salon of Winchcombe Place care home.


The European Oak 3347 shade was chosen to create a welcoming, inspirational and comfortable atmosphere which fitted in with the eclectic style of each of these communal areas. The flooring’s replication of natural materials and homely appearance helped to create a stylish environment that complements the use of historical artefacts on display. These vintage items are designed to reflect the local history of the site and community as well as offering visual cues to aid reminiscence for dementia residents.


The collaborative effort between The Drawing Room Interiors and YTM Furniture on the Winchcombe Place project was awarded with a prestigious SBID International Design Award for New Build and Development. The project team chose Polysafe Wood fx as a safe but attractive flooring option that would cater for residents with a wide range of needs such as dementia and mobility issues.


Polysafe Wood fx is a hard wearing sheet vinyl flooring which combines the authentic reproduction of wood with sustainable wet slip resistance to reduce the risk of slips and trips in residential or commercial areas. The vinyl includes virtually invisible aggregates which provide traction for underfoot safety without compromising the high clarity look of the floor. The floor’s cross-linked and UV cured PUR polyurethane reinforcement means that it can be easily maintained with a simple cleaning regime. The product is fully HSE Compliant and classified as low slip potential, achieving 36 + on the Pendulum Wet Test and a surface roughness of 20 microns +.


Diana Cellela, Director of The Drawing Room Interiors commented, “We wanted to create integrated, inspirational and stimulating surroundings for all Winchcombe Place’s residents to enjoy that were also supportive to their care. Polysafe Wood fx was a perfect flooring choice because of its high safety specification and its realistic replication of wood tones which can help dementia residents feel at ease. This helped us create an environment that was anything but clinical.”


Safety flooring samples for any Polysafe range can be ordered free of charge on the Polyflor website or by calling the Polyflor Samples Direct Hotline on 0161 767 2551.

Polyflor’s Wood fx flooring contains recycled material and is 100% recyclable via the Recofloor scheme.


As a manufacturer of flooring suitable for dementia care facilities, Polyflor has recently become a member of the Dementia Action Alliance who are committed to transforming the lives of the 800,000 people living with dementia in the UK. Polyflor is also a longstanding partner of the International Dementia Design Network at the University of Salford.

Winchcombe Place-2



Further details of Polyflor’s extensive range of resilient vinyl flooring are available from Polyflor Ltd, Radcliffe New Road,

Whitefield, Manchester, M45 7NR.

Tel: 0161 767 1111. Fax: 0161 767 1128.

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