In January 2014 carehome.co.uk and homecare.co.uk reached the milestone figure of 1.5 million website visitors. Davina Ludlow, director of Tomorrow’s Guides which owns the two websites, stated “We are extremely pleased to reach this high level of traffic for specialist websites and it has been the result of many years of hard work from our team of 35 employees. I think the key to the growth in website traffic is that we have always tried to keep our websites as easy as possible to use and have focused on building up high quality content.”
Carehome.co.uk, which receives the lion share of the traffic with 1.4 million visitors per month, is the number one care home website in the UK for care home reviews, jobs, news and products and services. It has over 15 million visitors per year and appears at the top of Google for the vast majority of care home related searches. The website is primarily used by individuals, families, social services and care placement agencies to find the right care home, with a strong focus on the 25,000+ care home reviews. The jobs board is the second most popular section on the website, followed by the products and services and news sections.
Homecare.co.uk, which operates in a smaller market receives over 100,000 visitors per month, is the leading specialist home care website in the UK for home care and nursing agency reviews, jobs, news and products and services. It receives over 1 million visitors per year and features highly on Google for thousands of home care and nursing agency related searches. Similar to carehome.co.uk, the website is mainly used by individuals, families and social services looking for home care and nursing agencies.
Care home and home care owners and managers can promote their organisations by taking an Enhanced Listing Package, which has a number of advantages:
- Enhanced listings appear above basic listings in all search results. Website link, Bed Vacancies, Description, Photos, Video, News & Events, Awards & Staff Profiles are all included.
- The Review Service includes unlimited Review Cards and feeds to list reviews on your own website.
- Post unlimited job vacancies on the industry leading jobs board carehome.co.uk/jobs.
- Live Chat includes unlimited chats & operators on our own custom built live chat software.
Tomorrow’s Guides also operates caredata.co.uk which can be used to help with market research or direct mail. It has the most accurate, up-to-date and comprehensive data available for the care sector. The data can be searched by using a number of criteria and then the latest data can be downloaded whenever and as many times as required. The data covers care homes, nursing homes, care home groups, nurseries, nursery groups, mental health hospitals, adult day care centres and extra care housing.