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Demonstrating the importance of a community approach to care


I wrote an article in this magazine last year which focussed on the pressures social care were facing from the winter crisis. One year and a new Secretary of Care banner 2019State for Health and Social Care later, an extra £240 million has been pledged by Matt Hancock. The funds are to be used ‘to get people who don’t need to be in hospital, but do need care, back home, back into their communities, so we can free up those vital hospital beds.’

The additional funding has been met with distaste from many social care experts with some labelling the gesture a ‘sticking plaster’ and suggesting the announcement is proof that social care plays second fiddle to the NHS and is viewed simply as a way to prevent more pressure piling onto the NHS.

To put the £240 million cash injection into perspective, 71,500 domestic care packages, or 86,500 reablement packages can be bought. This but merely skims the surface of the estimated £1 billion needed to transform adult social care and does even less to the £3.5 billion shortfall anticipated in 2025. Whilst this is an unfavourable comparison, it is an authentic one. There has been left no doubt that a ‘sticking plaster’ cannot stem social care’s wounds, but it is perhaps the most obvious solution we can hope for in the wake of the green paper’s release.

What proved most interesting in Matt Hancock’s address at the Conservative Party Conference 2018 was his willingness to embrace a cross party approach in securing a sustainable settlement for social care. An idea that whilst supported by over one-hundred members of different parties, has never happened. What remains to be seen is if Matt Hancock can rejuvenate cross party support through his leadership and maximise the capabilities of social care together as a country.

The notion of a community approach to social care is something the Dementia, Care & Nursing Home Expo strives for in its ambition for a sustainable solution. The event if you will, is an emblem of the manifestation of community. A nationwide approach that incorporates all ideas no matter how small or large to create a hub dedicated to the progression of social care. Our objective is encapsulated by partnerships with organisations who share the same values such as the National Care Forum and Alzheimer’s Society; our end goal is to create an industry environment that has and always will have care at the heart.

Running on the 26th & 27th March at NEC, Birmingham, the Dementia, Care & Nursing Home Expo will host 300 exclusively selected companies who will exhibit the latest technology, products and services that will enable social care businesses to generate a sustainable business model that can uphold and improve the level of care they offer.

The Dementia, Care & Nursing Home Expo also offers a comprehensive CPD accredited seminar programme that will feature seminars from the leading social care experts. The agenda provides an excellent opportunity for care home owners and managers to listen and share their opinions on a multitude of topics that include diversity, CQC compliance, the social care workforce, dementia, person centred care and generating choice for service users.

As part of the educational programme the Dementia, Care & Nursing Home Expo will also host masterclasses that will offer complimentary training and provide an excellent opportunity for visitors to learn new skills or refresh current ones.

Additional show features also include the Virtual Dementia Tour, which is medically and scientifically proven to be the closest possible experience of what it can be like living with dementia.

The Dementia, Care & Nursing Home Expo will also run alongside Naidex and Smart Home Tech. Be part of the UK’s most interactive hub for social care by registering for your free ticket at or call 0117 990 2097.

We are also selectively recruiting companies for exhibiting and sponsorship opportunities at the Dementia, Care & Nursing Home Expo. Contact or 0117 990 2109 to discuss this further.


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