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A Strong Trade Focus at the All New Naidex


Make no mistake, Naidex is not what is used to be. For the very first time, the award winning PRYSM Media Group will be organising the event, injecting diverse content, world-class experts, extraordinary new features, and most importantly driving instrumental business and trade into the show. Renowned for events that are packed full of expert-led education, interactivity, industry-leading insight, and unique levels of creativity, PRYSM have promised to make March’s edition the most eminent exhibition this sector has ever seen.

The calibre of Naidex is undoubtedly dictated by the quality of its features. Naidex’s dedicated Trade focus is teeming with the very latest innovative technology, products, equipment, and services that are shaping the future for people with physical disabilities and special educational needs. With a line-up of 185 expert speakers, Naidex has got trade covered.

The agenda includes giants such as crowdfunding expert, recommended by Kickstarter and Indiegogo; Samit Patel. Whether you are a start-up or long established company, Samit will educate his audience on the difference between funding platforms, as well as how to launch a six-figure crowdfunding project that has the ability to propel a business into international trading.

You have investment, now it’s time to shape your business model. Action an inclusive mindset to gain a competitive edge with Marianne Waite, founder of Think Designable creative collective and one of Forbes 30 Under 30 for Media in 2017. With the aim of bettering society’s relationship with ‘difference’ and improving inclusivity in the wider public, Marianne demonstrates that focus must be on the education of branding agencies and clients in order to harness the power of mainstream brands, which will ultimately benefit from thinking inclusively.

Next, learn to utilise technology to enhance and diversify your business. This is never more relevant than in the care industry to aid functionality in pivotal care roles. Charles Lowe, Managing Director of The Digital Health and Care Alliance has an unparalleled level of experience in the disability and care sector. Further to the DHACA, Charles is an expert reviewer for the EC, a contributing editor to, organiser of the London Health Technology Forum, Chair of Citizens Online digital inclusion charity and past president of the Royal Society of Medicine’s Telemedicine & eHealth Section. Charles’ comprehensive outlook of assistive tech will look to the future, and how businesses should be adopting technology in order to aid and improve process.

So now you have your investment covered, an inclusive strategy, and you have optimised the incorporation of technology, it’s time to look at digital marketing. Social media guru Kaz Laljee will be revealing the formula to go from 0 to 20,000 social media followers. Founder of Positive About MS and Soc-Med Ltd, social media consultancy, Kaz will share both his personal and professional journey, with an explanation and exploration of social media and its importance in the current climate, with particular relevance to reaching the disabled population, where mobility is not always guaranteed.

Once you have mastered social media for your business, the next step is learning to shout above the noise. Ultimate business expert Warren Cass, founder of Champions of Small Business, will be talking about building influence in a social economy. Standing out has never been more challenging, but Warren will share simple strategies to become better known, easily found, and instantly trusted.

So now you have been noticed, you have got the audience’s attention, how do you keep it? And more over, convert it into a lasting and profitable professional relationship. Sian Lenegan, founder and Director of Sixth Story digital consultancy, will be addressing the use of human emotional needs to create stronger emotional connections, to ultimately resonate with the consumer.

Innovation in assistive technology will also be taking a leading role in Naidex this year, and with so many unbelievable product launches and developments happening a proper platform was needed to showcase them all – enter the Next Generation Assistive Technology (NGAT) Summit. NGAT is the most comprehensive place to learn about the adaptive technology, products, gadgets, and tools that will become the gold standard of the future. Speakers include Microsoft, Wayfindr, ATEL, GiveVision, UKAT News, Hereward College, Brain in Hand, School of Computing (Dublin Institute of Technology), Centre for Technology Enabled Health Research (Coventry University), OrCam, DnA and Tribemix.

Finally, network and connect with industry leading professionals to ensure you have the most relevant and beneficial affiliations in the sector. Book a private business meeting via Naidex Connections Service and secure a private 1-2-1 meeting with the exhibitors that are relevant to your business. Do this pre-show through to ensure the maximum return on your time invested in the show.

Naidex Trade offers businesses the most comprehensive arsenal of tools and techniques to nurture and expand in the independent living and care industries. With 250 exhibitors, 185 speakers, and 12,000 forward thinking visitors, your competitors are sure to be there, will you?


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